Supporting communities at home
Sustainability at Roche in Ireland is central to our business and focuses on our respect of people, their safety and the environment. And we have always understood the need to work with others to achieve our commercial, environmental and social goals.
We believe sustainability is essential to the longevity of our business and our role as a member of a healthy and thriving society.
An important contribution to Roche’s success around the world is its involvement with local communities and patient groups. We focus our resources on a small number of selected projects where our contribution can make a real difference whilst becoming a long-term partner. We champion the support of patient organisations and seek to have a long-term relationship with them. This enables us to have the greatest impact and help them achieve their mission.
Let’s take a look at some recent partnerships that we are passionate about.
Roche designed and initiated the Fight IPF campaign in Ireland and globally, to raise awareness of idiopathic pulmonary fibrosis (IPF) and the impact it has on patients and its carers. In Ireland the campaign is supported by the Irish Lung Fibrosis Association (ILFA), the national patient organisation supporting patients with IPF. The campaign encourages all patients to empower themselves by getting informed, and ensuring that they receive the care they need for their individual IPF journey. We are proud to champion this type of awareness campaign and will continue to engage people with IPF and the issues surrounding it both in Ireland and around the world.
Watch the below video from the Fight IPF campaign to hear three people share their experience of living with the disease and the positive impact exercise has had on their condition.
For more information go to www.ilfa.ie
Out the Other Side
Roche’s ‘Out the Other Side’ campaign captures the real-life stories of Irish breast cancer survivors, with the aim of creating a country-wide discussion on the power of ‘survivorship’. In order to accomplish this we first ensured that a selection of inspiring cancer survivor stories were covered in the media during cancer awareness month. We aimed to reach at least 1 million people during the initial campaign in October 2015.
It was also important for us to build on previous work done by Roche and the Marie Keating Foundation during the ‘Give your Bra for Breast Cancer’ campaign. Our goal was to ensure that ‘Out the Other Side’ resonated with the public in a meaningful and lasting way and became a campaign that would support the Marie Keating Foundation’s own communications efforts in relation to their cancer services.
Read the stories of these inspiring women here.
For further information go to www.mariekeating.ie
Listen To Your Lungs Campaign
To coincide with International Lung Cancer Awareness Month, Roche in conjunction with MSD and the Marie Keating Foundation launched a ‘Listen To Your Lungs’ awareness campaign to alert people in Ireland about the risk of lung cancer if they suffered from a persistent cough for more than three weeks. Approximately 2,300 Irish people are diagnosed with lung cancer every year. It is the fourth most common cancer in Ireland, after prostate, breast and colorectal, however more people die from lung cancer in Ireland than any other type of cancer.
The ‘Listen To Your Lungs’ campaign included a radio advertisement, a video, an outdoor advertising campaign and social media messaging. An innovative feature of the outdoor advertising campaign was a ‘coughing’ bill-board in Dublin which grabbed the attention of passers-by by emitting a coughing sound.
The campaign encouraged people to visit their doctor if they had been suffering from a cough for three or more weeks, especially if this was combined with other associated symptoms. An awareness video and radio ad with lung cancer survivor, Tony Walsh, was also created for the Marie Keating Foundation website.
Watch a video about Ireland’ first coughing billboard below.
For further information go to www.mariekeating.ie
14th Annual National Seminar for Irish Cancer Society Night Nurses
For several years Roche has supported the Irish Cancer Society’s Annual Seminar for Night Nurses. Each year the Society gathers this group of invaluable carers together for an important seminar where they can share and learn together. On-going education and training of Night Nurses is crucial to ensure the continued delivery of a high level service to patients in critical condition.
The Irish Cancer Society provide this national night nursing service for cancer patients who require end of life care in their own homes. They offer care to both adults and children with cancer, with up to 10 nights of care per patient given. In 2016 8,000 nights of care were provided by the Society to 1,935 patients.
This heavily relied upon service for patients and families and the impact of having a nurse in the home is simply immeasurable. The burden of care for families is huge and the presence of a night nurse helps to ease that burden in each and every instance. The Irish Cancer Society is the only organisation providing a palliative nursing service at night so there is a massive responsibility on them to fulfil this need. It is vitally important that the nurses providing end of life care in the home are competent, highly qualified and are delivering up to date evidence-based nursing care. At Roche we are incredibly pleased to help support this Annual Seminar where Night Nurses can get together as a group; to debrief, learn, network and most importantly to continue to give best practice palliative care to patients across Ireland.
For further information go to www.cancer.ie
The Irish Haemophilia Society
Roche is proud to support the Irish Haemophilia Society which represents the interests of people with haemophilia, von Willebrand disease and other inherited bleeding disorders. The Society provides information, support and advocacy and aims to assist people with bleeding disorders to be positive and proactive with their health and to maximise their quality of life.
To mark the 50th anniversary of the Irish Haemophilia Society, the Society and Roche unveiled a specially-commissioned street artwork on Macken Street, Dublin 2. The street art reflected the personal experience of patients and nurses from St James’s Hospital affected by haemophilia. It represented connections between the haemophilia community, moving towards a brighter future, and completing the domino effect of the blood clotting process.
The visual was developed by artist Shane O’Malley and revealed on World Haemophilia Day 2018. The artwork is also now displayed as a canvas at St James’s Hospital in recognition of those it represents.
Watch a video about the creation of the street art below.
Roche also partnered with the Society on the publication of an “Exercise & Sport with haemophilia” booklet in 2017 which was produced in conjunction with both paediatric and adult physiotherapists working in haemophilia.
The booklet outlined recommend sports, activities which people with haemophilia might need to put extra thought or preparation into and advice on warming up, cooling down and building mobility. Also included in the booklet was advice from recovering from injury, a key issue for people with haemophilia.
The handbook is sent out through the Society mailing list and is also made available at all three comprehensive care centres for distribution at clinics. For ease of access to all its also downloadable as a PDF from their website.
For more information go to www.haemophilia.ie